Symrise develops flavor, nutrition and health concepts for four regional partners at Gulfood Manufacturing.

Symrise is preparing for Gulfood Manufacturing 2024. The company will be exhibiting from November 5th to 7th, 2024 in Hall 8, Stand F8-4. At the lobby, visitors can learn about the current taste, nutrition and health portfolio using a variety of products designed for the local people. Symrise identifies consumer preferences using its own research on consumer eating and drinking habits. Visitors can also interact directly with the award-winning AI Symvision AI™. The platform can be used to make predictions about flavor trends, ingredients and applications. Dr. Daria V. Lutsch, Head of Global Sensory Research & Consumer Insights at Symrise, will present the company’s expertise in a panel discussion on “Staying Ahead of the Gap: Advanced Food Management Strategies and Technologies Shaping the Future of Production of Food” at the Food Conference on June 5 at 1:40 pm

Building on Gulfood Manufacturing 2023, Symrise returns to this year’s trade fair with the slogan “Lifestyle driven products with you”. The company uses its own production process. This goes to that Explain of consumer preferences and outcomes Produce and Execute of product ideas for four regional people: the traditionalist, the explorer, the player and the food substitute.

• Explain: Investing in consumer behavior studies around the region to ensure product innovations meet current and future consumer lifestyles. In partnership with AI Symvision AI™ for predicting trends in flavors, ingredients and applications, Symrise uses artificial intelligence capabilities to identify trends that drive future technologies in the areas of flavors, ingredients and applications.
• Produce: Covers the latest innovations from Symrise’s extensive flavor, nutrition and health portfolio. The company produces its products locally and takes into account the needs of local consumers. At the same time, the company’s global reach combined with local agility enables it to exceed the expectations of customers and clients. The diverse portfolio includes spice blends, responsibly sourced natural ingredients, bioactive ingredients for health applications, and Symlife Tools™ for balancing the flavor profile. With the help of this information, real food and drink ideas are created that appeal to these people.
• Execute: Offers well-founded ideas that Symrise has tested with local customers. This certification helps customers drive their innovation processes and bring unique products to market.

“We invite visitors to Symrise to discover lifestyle products with us,” says Laura O’Connell, Marketing Director for Africa, Middle East and Eastern Europe at Symrise. We are committed to creating products that today’s consumers love. This starts with serving the passion for authentic taste and our deep understanding of ever-changing consumer tastes and preferences. By doing so, we help our customers create great products for their space and the space they use. ”

Symrise customers can collaborate on the innovation platform with Symvision AI™. You’ll learn about an extensive library of consumer studies that will help you understand consumer preferences when it comes to food and drink, while considering consumers’ functional and emotional preferences.

“Showcasing our extensive customer research capabilities and AI-driven processes at Gulfood Manufacturing 2024 demonstrates our leadership position. It also demonstrates our commitment to open new ways with customers to across the region. We are investing heavily in online and offline consumer studies to reach out to hard-to-reach urban and rural consumers,” says Priti Pal, Sensory & Consumer Insights Manager, Africa. Middle East and Central Asia.

At the Food Summit on November 5 at 1:40 pm Dariah V. Lutsch, Head of Global Sensory Research & Consumer Insights at Symrise, will participate in a discussion on “Staying Ahead of the Gap: Emerging Trends in Food Management and Technology Shaping the Future of Food Production”. This specifically addresses “the opportunities and benefits of AI in product innovation to improve productivity and efficiency while increasing safety”. Dr. Dariah V. Lutsch built a global digital network for customer knowledge at Symrise. This includes predicting taste trends through the use of artificial intelligence (AI), which helps organizations to associate flavors, ingredients and applications, as well as creating AI-controlled variants to improve taste. This includes, among others, reduced sugar and salt products so that industrial solutions can meet WHO guidelines.

“Symrise makes an important contribution to the development of the food and beverage industry in the Middle East and beyond. To this end, we continue to invest and develop our team and technical skills. We are already demonstrating a Gulfood Manufacturing for many years and we show what we are as a leading company in our industry. is committed to providing our customers with solutions related to taste, nutrition and health,” says Sofiane Berrahmoune, Vice President for Africa, Middle East and Central Asia.

Visitors will find Symrise in Hall 8, stand F8-4 at Gulfood Manufacturing 2024. Business visitors can find the latest food and beverage innovations for that stand. You can connect with the team at the booth and learn more about Symrise’s approach to identifying consumer preferences and the development and operations involved in developing products into successful snack, culinary, and beverage products. and milk. For more information, visitors can schedule an appointment with the team during Gulfood Manufacturing 2024. The following address is available for this: laura.oconnell@symrise.com